I’ve been reading our textbook, class blogs/posts/resources, and poking around various other articles… and gathered a variety of new ideas and things to consider. I want to give a quick shout out to Dominic, Alyssa, and Kate Bladow, whose various posts I pulled some of these things from
These are fairly unfiltered thoughts, but just a collection of those things to think about… some pertaining to questions we might ask our organization, and some which just might be things we need to consider as we prepare our social media plan.
- Connect twitter, Facebook, and blog to each other—but be sure to actually keep checking them, posting original things, and responding to anyone who comments!
- Think about how to effectively set up the Facebook timeline
- Add “storytelling” aspect to the social media plan, through podcast or other things
- Will we be able to have any influence on their actual website?
- How much time is the organization able to give to social media per week?
- Make our plan measurable (how do we know if we’ve succeeded?)
- Re-purpose content from a newsletter to go on a blog?
- Assign staff members to blog on different weeks?
- Variety of types of posts–some updates, some stories, some features, some advice
- Importance of interacting—need to respond to people who comment, etc.
- Should posts/tweets/updates be as one voice of the organization? Or let individual staff members post as themselves?
- It might be more important to work on using current tools effectively instead of attempting to introduce new tools
- Find out the level of “transparency” they are comfortable with
- Remember to focus on organization’s mission
- It might be helpful to group target people by characteristics (what common characteristics do they have? are they young or old? are they social media savvy?)
- How can we make posts sound personal?
- Find out where current website traffic is coming from
- Look at what similar organizations are doing with social media
- Remember we want to talk WITH people, not AT them (we want to generate comments, not just likes–need to encourage participation)
- How does the organization currently recruit volunteers?
Like I said, it’s all a bit scattered, but I’m sure my group will incorporate many of these thoughts into the questions we already put together to ask our organization on Friday and will consider them in our final social media plan.
Until next time!