My group has been debating over the ideal way to connect our organization’s social media platforms and are really not sure what the best way is!
These are the platforms we’re working with:
- Area Voices Blog (more exclusive–everything on here would go on Blogger also, but not vice-versa)
- Google+ (maybe)
We know that we’d like our Blogger to automatically post links on both Facebook and Twitter. Ideally we’ll do this with YouTube as well. Between the two blogs we can either use re-blog features, or good old copy and paste. Those won’t be very frequent posts, so we’re not as concerned about them. The one that I’m the most concerned about is how to connect Facebook and Twitter–or if they just shouldn’t be connected.
There are all sorts of warnings about hashtags on Fb and posts being too long for Twitter, it seems like a better choice to not connect them. But if we do decide not to, should we still encourage our organization to post about the things on each platform? For example, if they want to give a quick update–they could write it short for twitter w/ a hashtag, and then maybe a bit longer for facebook—but it would be essentially the same information. This doesn’t seem very effective, but would ultimately appear the best from the user side. Overall Twitter is for faster paced messages, and not everything said on there would be appropriate for Facebook, but there are definitely going to be times when we’ll want to convey the same message on both sites.
And then there’s G+, which we may not actually adopt, but if we do… my initial thought is that it could contain the same information that a Facebook post would. Or… should G+ be treated differently as well.
There is the option of using something like HootSuite to manage social media sites, but I’m not convinced that it would actually solve the problem. In addition to that, we’re already kind of overloading our organization with websites and tools… I’m not sure if they’d want to learn yet another thing!! The main person in charge of the social media at our organization is not super tech-savvy, so we really want to make this as absolutely easy as possible!
I would love to hear what some of the other groups are proposing to their organizations, or if anyone has any type of advice at all!!